Marketing, 4th Edition by Richard L. Sandhusen

Marketing, 4th Edition


Marketing.4th.Edition.pdf
ISBN: 9780764139321 | 624 pages | 32 Mb

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Marketing, 4th Edition Richard L. Sandhusen
Publisher: Barron's Educational Series, Incorporated


Professor Richard Sandhusen's brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support, relationship marketing, integrated marketing communication, and balanced scorecard--receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in today's ever more globally competitive world. Marketing ...

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