Download Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition e book
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Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition by Susan Tyler Eastman, Douglas A. Ferguson, Robert Klein
Download Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition
Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition Susan Tyler Eastman, Douglas A. Ferguson, Robert Klein
Language: English
Page: 351
Format: pdf
ISBN: 0240807626, 9780080473437
Publisher: Focal Press
Review
Providing an inside view of each medium the book examines the different audience research methods, budgets, and scheduling, message, and branding efforts employed to keep people tuning in or logging on. The authors have put together an excellent resource guide for media professionals and students seeking to enter this field.-P.G. Kishel, Cypress College, Choice, Feb 2007
Book Description
Capture and Retain Your Media Audience!
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